Sportspro Racing had its modest beginning in a spare bedroom in Mt Albert, a suburb of Auckland in 1977. Partners, Phill Trevarthen and Keith Sunbeam, both keen motocrossers attended the launch of the RM line of Suzuki's in Helensville. This model was the beginning of a new breed of long travel motocross machinery and a new level of sophistication in the sport of motocross. To make the launch a great success, Suzuki fielded a team of works riders including the world 125cc Champion, Belgian Gaston Rahier. Until now, in NZ it was considered unmanly to wear protective gear racing motocross however the average Kiwi motocross rider who was wearing leather pants, lace up boots and a football jersey couldn't fail to be impressed by the slick European professionals with their plastic boots, nylon pants and chest, shoulder and knee protection and they not only looked fast, they were incredibly fast and won everything. The problem was that none of this product was available in NZ. Recognising this, Sportspro Racing was born.
In 1978, Sportspro added Moto-X Fox to their line up of products. Moto-X Fox was famous for it's Fox Airshox and was rapidly becoming the world leader in suspension technology. To promote their brand, Fox hired top professional riders wearing the distinctive Yellow, Red and Orange clothing. This was the start of the Fox brand of motocross apparel. At about the same time, the fledgling importer approached Scott USA and soon the world's best selling motocross goggles were available on the market. Dealers were beating a path to Sportspro's door and soon the part time business became a full time accessory distributor operating for over 25 years from Barry's Point Road in Takapuna.
Over the next few years Sportspro Racing added many more products to the line-up that they continue to import and distribute to this day. It wasn't easy in the beginning as the country's archaic import regulations made it almost impossible to import most of the apparel and protective gear that the riders wanted. It was necessary to set-up local production to manufacture riding apparel and casual wear. Deregulation towards the end of the 80's soon saw a flood of competitive products arriving on the market however the best were already established by the company. Over the years Sportspro has sponsored some of the best riders in the country including several who have gone on to become world champions.
In November 2003, tragedy struck and Sportspro's premises were burnt to the ground as a result of a fire started in the tyre business they shared the building with. The company was quickly rebuilt and operating from temporary premises still in Barry's Point Road. Realising that the future success of the company lay in working from a larger more efficient location, the decision was made to move and fortunately a building was found near completion in one of the North Shore's prime business areas.